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CPM, eCPM, RPM & Ad Revenue Calculators

Calculate advertising costs, publisher revenue rates and campaign metrics from your own figures. Compare the correct denominators, use one currency and keep revenue estimates separate from observed earnings.

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Make advertising revenue metrics easier to compare

Work through CPM, eCPM, page RPM, CTR and revenue-share calculations using your own figures. ADXScore explains the units and formulas so you can compare like-for-like reports. Revenue projections are estimates based on your assumptions.

CPM calculator · Page RPM calculator · Ad revenue calculator

Pick the metric that answers your question

  1. Compare cost per thousand impressions

    Use CPM for cost and impression calculations. Use eCPM when working from realized advertising revenue.

  2. Calculate revenue per thousand page views

    Use page views as the denominator. A page can have multiple ad impressions, so page RPM differs from impression-based eCPM.

  3. Explore an ad-revenue scenario

    Enter impression opportunities, assumed CPM and fill rate. Change the assumptions to understand how the estimate responds.

Questions about ADXScore

What is the difference between CPM, eCPM and page RPM?

CPM expresses cost per thousand impressions; eCPM expresses revenue per thousand ad impressions in these tools. Page RPM uses page views. Match the amount and denominator to your report.

Will these calculators predict my future AdSense earnings?

No. They calculate supplied figures or scenarios. Auction prices, traffic, demand and deductions can differ from your assumptions.

Operated by Vivek Kushwah. Independent publisher utilities with transparent inputs and limitations. Read the method and official reference on each tool page.

Everything you need. Nothing you don’t.

Search, calculate, validate. Choose a tool to get started.

20 of 20 tools

Useful evidence. Clear limits.

Choose a tool, enter your own numbers or public website information, and review the result. Every report separates what was observed from what still needs a human review. No invented approval scores.

Your inputs stay yours.

Calculations and pasted-text checks run in your browser. Live scans send only your supplied public domain to the configured backend. We never ask for Google passwords, account access or API keys.

Publisher tools: methods & instructions

AdX Readiness Checker

Checks HTTPS, homepage text, recognizable policy links, ads.txt and indexing directives. A fetched link is evidence of a link, not a review of its contents.

Open AdX Readiness Checker →

AdSense Website Readiness

This advisory review cannot inspect your AdSense account, verify content rights or determine approval. Review Google policies manually.

Open AdSense Website Readiness →

Ads.txt Live Checker

Retrieves the root /ads.txt over HTTPS. Syntax does not prove seller authorization. Network failures and missing files are reported separately.

Open Ads.txt Live Checker →

Ads.txt Syntax Validator

Paste plain text to check three required seller fields, the optional certification ID and supported ads.txt 1.1 directives. Runs locally.

Open Ads.txt Syntax Validator →

Ads.txt Generator

Use the advertising-system domain and seller account ID supplied by your monetization provider. We never generate or verify real seller IDs.

Open Ads.txt Generator →

App-ads.txt Checker

Fetches /app-ads.txt from the supplied developer domain. App-store developer website links, ownership and package identity need separate verification.

Open App-ads.txt Checker →

Sellers.json Checker

Checks a domain’s root /sellers.json, or pasted JSON. Confidential entries may legitimately omit name and domain; confidentiality alone is not evidence of fraud. Files over 2 MB are explicitly refused by live scans.

Open Sellers.json Checker →

SupplyChain Validator

Supports SupplyChain 1.0 objects and common bid-request wrappers. Validates ver, complete, nodes, asi, sid and hp. Structure alone cannot prove supply-chain authenticity.

Open SupplyChain Validator →

GAM Tag Inspector

Static heuristic inspection of pasted Google Publisher Tag code. The code is never executed. Dynamic paths, comments and variable-based sizes may need manual review.

Open GAM Tag Inspector →

CPM Calculator

CPM = advertising cost ÷ impressions × 1,000. Choose a currency shared by all money inputs. Reverse calculations solve cost or impressions.

Open CPM Calculator →

eCPM Calculator

eCPM = revenue ÷ impressions × 1,000. Uses realized revenue rather than a guaranteed auction price. Reverse calculations are supported.

Open eCPM Calculator →

Page RPM Calculator

Page RPM = estimated earnings ÷ page views × 1,000. Page views and ad impressions are different denominators; this tool calculates Page RPM only.

Open Page RPM Calculator →

CTR Calculator

CTR = clicks ÷ impressions × 100. Use matching reporting periods and scope. This calculator requires clicks not to exceed impressions.

Open CTR Calculator →

Fill Rate Calculator

Default definition: filled ad requests ÷ total ad requests × 100. Platforms may define fill differently; use matching request metrics, not impressions as a substitute.

Open Fill Rate Calculator →

Ad Revenue Calculator

Daily opportunities × assumed fill rate × CPM ÷ 1,000. If impressions are already served, set fill to 100% to avoid counting fill twice. Monthly projection uses 30 days.

Open Ad Revenue Calculator →

Revenue Share Calculator

Revenue × each party’s percentage. Shares must total 100%. The optional 88/12 split is an editable example, not a claimed industry or Google contract.

Open Revenue Share Calculator →

Viewability Calculator

Viewability = viewable ÷ measurable impressions × 100. Measurable impressions are those where viewability could be measured; they are not the same as all served impressions.

Open Viewability Calculator →

CPC Calculator

CPC = total advertising cost ÷ clicks. Choose a calculation mode to solve for CPC, total cost or clicks using a consistent currency.

Open CPC Calculator →

Ad Size Preview

Visual placeholders only: 300×250, 336×280, 320×50, 320×100, 728×90, 970×250, 160×600 and 300×600. Large previews scale down to fit; actual dimensions stay visible. No ads are requested.

Open Ad Size Preview →

Monetization Health Report

Rules-based suggestions use matching live scan results from this browser session and metrics you supply. No fabricated score, AI claim or official eligibility decision. Thresholds are diagnostic heuristics, not Google requirements.

Open Monetization Health Report →

Independent readiness assessment — not an official Google approval decision. Technical findings cannot establish content compliance, traffic quality or monetization eligibility.

Good questions. Straight answers.

Can ADXScore approve my website for AdX or AdSense?

No. Google or the applicable authorized process decides approval. ADXScore offers independent technical checks and manual-review guidance.

Why do live checks need a backend?

Browsers restrict many cross-origin website requests. A configured scanning backend retrieves permitted public files safely. Without it, live tools show “Live Scan Not Configured”; local tools remain usable.

Does a valid ads.txt file prove seller authorization?

No. Valid formatting only establishes that a file follows supported syntax. Confirm the account ID and commercial relationship with the advertising provider.

Are revenue projections guaranteed?

No. They are calculations from your assumptions. Actual demand, geography, viewability, consent, invalid traffic deductions and reporting definitions affect outcomes.

Can these tools rank in Google or appear in AI answers?

Useful original content and sound technical SEO support discovery, but rankings, indexing and AI recommendations are never guaranteed. Separate tool pages can be developed later with their own unique explanations and functionality.

CPM, eCPM और Page RPM में अंतर: एक उदाहरण से समझें

By

CPM, eCPM और Page RPM में प्रति हज़ार की गणना होती है, लेकिन हर बार राशि और संख्या एक जैसी नहीं होती। CPM लागत के लिए है। यहाँ पब्लिशर eCPM में आय और ad impressions इस्तेमाल होते हैं। Page RPM में आय और page views लिए जाते हैं।

पहले गणना की इकाई समझें

मेट्रिकफ़ॉर्मूलाक्या जाँचें?
CPMलागत ÷ impressions × 1,000उसी अभियान की लागत और impressions
पब्लिशर eCPMआय ÷ ad impressions × 1,000एक ही रिपोर्ट दायरे की आय और विज्ञापन impressions
Page RPMआय ÷ page views × 1,000Page views लें, ad impressions नहीं

Google की CPM जानकारी में प्रति हज़ार impressions की लागत दी गई है। Page RPM गाइड में कमाई और page views इस्तेमाल किए जाते हैं। रिपोर्ट में मेट्रिक का पूरा नाम पढ़ें; किसी खास दर का denominator अलग हो सकता है।

एक काल्पनिक रिपोर्ट से हिसाब करें

मान लें समान अवधि और रिपोर्ट दायरे में $120 की आय, 40,000 ad impressions और 10,000 page views मिले। ये केवल गणना समझाने के लिए बनाए गए आँकड़े हैं; इन्हें सामान्य कमाई का मानक न मानें।

  • eCPM = 120 ÷ 40,000 × 1,000 = $3।
  • Page RPM = 120 ÷ 10,000 × 1,000 = $12।

कुल आय दोनों स्थितियों में $120 ही है। दर अलग इसलिए है क्योंकि जिस संख्या से भाग दिया गया, वह अलग है। $12 Page RPM को प्रति हज़ार ad impressions की आय बताना गलत होगा।

खरीद की दर और वास्तविक आय को न मिलाएँ

किसी दूसरे अभियान में $200 खर्च करके 50,000 impressions मिले तो CPM $4 होगा। केवल विज्ञापन से जुड़े होने के कारण उस अभियान को ऊपर की पब्लिशर रिपोर्ट से नहीं मिला सकते। पहले inventory, अवधि, मुद्रा और आय की परिभाषा एक जैसी होने की पुष्टि करें।

सवाल के अनुसार कैलकुलेटर चुनें

लागत और impressions के लिए CPM calculator खोलें। विज्ञापन impressions पर वास्तविक आय की दर के लिए eCPM calculator और page views के लिए Page RPM calculator इस्तेमाल करें। भविष्य का अनुमान लगाना हो तो ad revenue calculator में अपनी मान्यताएँ भरें; वह अकाउंट की कमाई नहीं लाता।

रिपोर्ट मिलाने से पहले पाँच जाँच

  1. तारीख की अवधि और time zone समान रखें।
  2. देखें कि आय estimated, finalized, gross या net है।
  3. Denominator और inventory filters मिलाएँ।
  4. एक ही मुद्रा लें; ये टूल मुद्रा परिवर्तन नहीं करते।
  5. दर और सही संख्या से कुल राशि दोबारा निकालें।

क्या ज्यादा Page RPM हमेशा बेहतर है?

केवल दर पूरी तस्वीर नहीं बताती। कम page views के साथ ज्यादा दर होने पर भी कुल आय घट सकती है। दर, संख्या और कुल राशि साथ देखें।

क्या एक औसत CPM भविष्य की कमाई बता देगा?

नहीं। अनुमान में आपकी मान्यताएँ इस्तेमाल होती हैं। उसे वास्तविक परिणाम से अलग रखें और वास्तविक इनपुट बदलने पर अनुमान भी बदलें।

आधिकारिक संदर्भ

संदर्भ जाँचे गए: 26 अक्टूबर 2026। उदाहरण जहाँ बताए गए हैं, वे समझाने के लिए काल्पनिक हैं।

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